
Product Marketing Manager
As part of the product marketing team your focus will be the success and growth of GoodGree’s products.
What you’ll do
- Drive product adoption and usage.
- Help plan, schedule, and successfully launch new features and products.
- Develop product messaging for blog posts, social media, PR, email, and other channels.
- Be the expert on the market and our customers.
- Explore the needs and opportunities through quantitative and qualitative analysis.
What you need
- A track record of coming up with ideas and getting them done.
- Proven ownership of a product, business, etc.
- Understanding of metrics and data.
- You can communicate well with anyone.
- Bonus: Internet marketing and technical background
If you’re interested in this role please apply and we’ll be in touch.
Public Relations
GoodGree is a commerce platform that allows anyone to easily sell online with an ecommerce store, at a retail location with GoodGree Point of Sale, and everywhere in between with GoodGree Mobile. We power over 150,000 businesses worldwide, including: Tesla Motors, Gatorade, Forbes, Budweiser, and more. We are looking for someone experienced and motivated to join our Communications team to lead Public Relations and help shape the global story of GoodGree. If you think you’re up for the challenge, drop us a line!
Must Have
- Passion and hunger to succeed;
- The ability to build and lead a PR team from the first few hires to a world-class in-house public relations machine;
- A strong strategic approach and the ability to take on complex communications initiatives;
- Ability to work with executives to build effective corporate and product messaging;
- Ability to secure high-level international media coverage;
- Comprehensive understanding of the tech and business media landscape, including: national magazines, national newspapers, broadcast, blogs, radio, trade magazines, webinars, podcasts, and more;
- Ability to excel in a chaotic, always changing environment;
- Established relationships with tier-1 editors, producers, journalists, and bloggers;
- Excellent writing, editing, speech and presentation development skills;
- 5 – 10 years experience in public relations, communications or a related field.
What our ideal candidate might be doing now
- Leading PR, Communications, or Media at a tech company;
- Working at management level at an agency with experience working with tech clients.
Responsibilities
- Develop, execute, analyse, and report on comprehensive targeted global media campaigns;
- Train and provide strategic advice and direction to company executives and spokespeople for media interviews, presentations, events, and more;
- Work closely with our product team to identify, plan, and execute media relation tactics to support product launches;
- Monitor and measure GoodGree’s presence in the media;
- Provide support to all internal and external stakeholders to protect and further the GoodGree brand;
- Ensure communications are consistent and leverage all opportunities to move GoodGree’s brand forward;
- Develop close, productive relationships with journalists, bloggers, and product reviewers;
- Mitigate damage to company with issues and crisis management.
If you are interested in learning more about this role, please click “Apply Now” and fill in your information and we will be in touch.
Brand Marketing Manager
GoodGree, the fastest growing SaaS commerce platform in the world is looking for a superhero Brand Marketing Managerwho has deep experience building compelling brand awareness with small and medium-size businesses (SMBs). With more than 70,000 stores running on our industry-leading platform and an engineering and metrics-obsessed culture, we’re reinventing commerce.
Most people either think of themselves as right- or left-brained. Our Brand Marketing Manager is a rare individual who is equally both. You will need to be extremely creative, working with agencies and the PR & other internal teams to develop a compelling, evocative brand story, but also be steadfast about metrics and put in place a framework to measure whether that brand story is successful. Our Brand Marketer will also need to be excellent cross-functionally, as they will be an internal brand ambassador, ensuring the entire company is passionate about the brand story that the person develops.
You will work very closely with the product marketing team to help bring the brand story to life in the segments we target and the products we build. So prior experience in product marketing will be a strong plus.
What you’ve done:
- 7-10 years working on / building iconic brands, either as a client or within an agency
- 5-7 years working on brands targeted small- and medium-sized businesses (SMBs)
- 5-7 years building an understanding of how brand effectiveness is measured and articulating that to internal stakeholders
- At least 2-3 years of product marketing experience a strong plus
- Demonstrated ability to work independently and lead cross-functional teams
- Developed superior relationship-building and influence management skills in interactions with senior leaders, peers, internal and external partners
- Established deep understanding of the e-commerce space
Who you are:
- Collaborative in nature, with a willingness to learn and coach
- Extremely comfortable presenting to senior executives, large audiences and external stakeholders
- Possess empathy and appreciation for small business owners, their needs, and the conviction that technology can help make their lives easier and free them to focus on their passions
- Enjoy “nerding out” about the world’s top brands
- Solid business acumen, which means you can think strategically and ‘big picture,’ but can balance that with a strong pragmatic streak.
- Excellent communicator with stellar listening, analytical, and problem solving skills
- Able to handle multiple priorities with a strong attention to detail
- Strong external and internal leader – you collaborate well cross-functionally with key internal partners; work effectively with external partners to identify potential joint brand marketing opportunities
- Sharp, motivated, driven yet humble
- All around amazing person who inspires those around them
Responsibilities:
- Define brand identity and key brand pillars; ensure that brand is reflected across all customer touch points, as well as in internal & external communications
- Develop a brand architecture that informs naming conventions, and helps define what products / experiences we need to build across different target segments
- Work day-to-day with creative agencies, and be able to give clear feedback to ensure objectives are met without stifling creativity
- Ensure processes are in place to help other marketing teams use the brand pillars, as a foundation in creative / collateral development
- Work with communications and other marketing teams to develop robust, measureable brand campaigns
- Define metrics to help ensure brand campaigns align to business objectives
- Serve as a thought leader on the discipline of branding — both within the company and externally
- Serve as an internal brand ambassador and evangelist, ensuring our brand story becomes an integral part of how we think, execute, and work amongst one another, and evolves as our company grows
- Work with product marketing team to understand competitive landscape and merchant needs to ensure that brand stays vibrant and relevant in the marketplace
Partner Program Manager
GoodGree is the fastest growing Commerce platform on the planet and we’re hiring a Senior Partner Program Manager to support our growing Strategic Business Development Team and the partnerships we’re creating.
As our Sr. Partner Program Manager, you will be responsible for developing scalable partner programs to support GoodGree Strategic, SMB and Technology partners including partner recruitment, partner on-boarding, partner program framework, policies, contracts, rules of engagement and partner satisfaction. You have a passion for the channel space and strong familiarity with diverse partner ecosystems preferably in a Commerce or SaaS environment.
Who you are:
- 6-8 years partner experience required including partner business development, partner sales & marketing, partner channel development, partner business development, channel support and/or enablement.
- 5+ years of partner program strategy and program development experience.
- Bachelor’s degree required.
- Possess a solid understanding of partner strategy, partner programs, partner channel development, sales/marketing, channel support and enablement.
- Have a proven record of performance driving programs and sales through programmatic partners.
- Knowledge and experience doing business in an indirect channel model is required.
- Experience with partner portal tools is required
- Experience with partner management, analytics, partner targeting, and profitability measurement and reporting are a plus
- Must be comfortable with executive interaction
- Must have excellent written and verbal communications and presentation skills
- Must be organized; comfortable with complex action items lists and use of SFDC
- Must have experience holding self accountable for critical project deadlines
- Must have experience with negotiations and creating win/win outcomes
What you will do:
- Assist in meeting revenue targets of channel partners
- Implementation of partner benefits and tiers, contract negotiations and program operations including managing partner application approval and lead assignment
- Building and implementing effective partner lifecycle methodology
- Managing the partner portal and development roadmap
- Executing campaign and communication strategy
- Extensive involvement with cross function teams supporting program management
Engagement Marketing
We’re seeking top talent with a proven track record of success and extensive experience in developing and executing B2B customer engagement strategies and programs that increase the value of the existing base.
Our ideal Engagement Marketing has experience in defining marketing strategies, developing and executing B2B campaigns, leading large cross-functional groups to deliver results, and leveraging the ecommerce eco-system to drive customer activity and value via various direct and indirect channels. You will have direct responsibility for developing and managing our activity driving marketing strategy. You’ll be working closely with our business partners in Finance, Customer Support, Product, and other members of the marketing team to influence our marketing strategy and execution.
What you’ve done:
- 5-7 years of experience developing and executing marketing strategy across channels
- 3-5 years of business-to-business marketing experience
- 3-5 years of experience in lifecycle engagement marketing
- 3-5 years of experience managing cross-functional teams
- Developed superior relationship-building and influence management skills in interactions with senior leaders, peers, internal and external partners.
- Established deep understanding of the eCommerce space and SMB/Mid-Market businesses
Who you are:
- Possess empathy and appreciation for small business owners, their needs, and the conviction that technology can help make their lives easier and free them to focus on their passions.
- Have the ability to distill complex and difficult information into easy to understand, ‘on your side’ communications
- Excellent communicator with stellar listening, analytical, and problem solving skills
- Able to handle multiple priorities with a strong attention to detail
- Strong external and internal leader – you collaborate well cross-functionally with key internal partners; works effectively with external partners to identify potential joint marketing opportunities
- Experienced people manager who can build and motivate strong teams
- Sharp, motivated, driven yet humble
- All around amazing person who inspires those around them
What you will do
Your key responsibilities will include:
- Develop integrated marketing and customer experience strategies to increase activity and value of our existing business customer base
- Develop and execute multi-channel communication strategies that leverage our most effective customer touchpoints including online, e-mail, phone, partner marketing, and in product marketing opportunities
- Be the voice of the merchant particularly when it comes to experiences around customer’s events that are directly related to areas we’re focusing on (e.g., cross-sell, upsell), the expert on insights, needs, and actual behavior, work hand-in-hand with Product, Product Marketing, and Analytics
- Incorporate up-sell, cross-sell, and new feature adoption into overarching strategy
- Develop differentiated lifecycle management strategies for the first 90-120 days of the customer lifecycle and for the high value customers
- Identify, quantify, and prioritize opportunities to test in market and/or research/analyze further. Develop a test and learn strategy which includes developing a test plan to test key ideas which should inform the rollout of your strategy
- Leverage extensive direct response and database analytics experience, as well as deep understanding of the ecommerce space and prior SMB and Mid-Market marketing experience, to increase the activity of our business customers
- Lead internally and externally:
- Collaborate cross-functionally with key internal partners, including Finance, Product, Partner Development, Sales, as well as other members of the Marketing team
- Work effectively with external business partners to identify potential joint marketing opportunities
- Manage agency and other outside consultants
- Develop budgets and forecasts and manage to them
Partner Marketing
As our Partner Marketing you will create and drive the marketing strategy across GoodGree’s Strategic Partners increasing revenue and enabling joint success for the company and our partners. You are an experienced, energetic leader, and true team player who thrives on both solo-execution and driving collaborative programs across internal teams and partner stakeholders.
What you’ve done:
- 7+ years of software / technology marketing experience focused on partner marketing
- Created successful enterprise level, strategic partner marketing programs from the ground up
- Proven experience leading cross-functional teams, creating success and instilling best practices
- Advanced level experience with marketing automation systems and Salesforce.com
- BS/BA in Marketing, or relate field required; MBA preferred
Who you are:
- Excellent interpersonal communicator who builds cross functional bridges and success
- Sharp, extremely analytical with strong problem-solving abilities
- Rock Star Marketer with an amazing portfolio of partner campaigns
- Ability to thrive in highly evolved partner ecosystems
- Flexible and efficient with the ability to manage multiple priorities, and adjust quickly to the changing need of the business
- An all-around good human being who makes those around them better
- Ability to balance Getting Sh*t Done with humility and sense of humor
Ultimate success in this role:
- Working closely with our Strategic Partners’ marketing team to drive awareness of GoodGree to increase referrals
- Utilizing all available marketing resources (blogs, press release, email, training materials, landing pages, ebooks, etc.) to educate internal teams and our partners’ clients on our value proposition
- Alignment with our partners on predefined success metrics, driving marketing iniatives to exceed these goals
- Enabling our partners to better understand the market potential for eCommerce within their SMB client base
What you’ll do:
- Working closely with Partner Managers, develop a growth plan and a Go-to-Market strategy that drives joint success, enabling BC and our partners to excede revenue and store acquisition goals
- Drive sales enablement and activation for partner sales teams
- Define and implement scalable field sales materials for partners
- Lead the creation of joint value / co-marketing material:
- Joint solution white papers, collateral, marketing and sales presentations
- Partner sales enablement kits; scalable on-demand partner training and certification programs
- Marketing resources suitable for use by channel partners with their clients
- Develop and execute marketing communications programs aligned with our Strategic Partners
- Lead the execution of partner marketing and awareness programs; including partners in GoodGree events, media relations, social media and community awareness programs
- Champion our partners within GoodGree ensuring we deliver the best partner experience in the eCommerce industry
Campaign Manager
GoodGree is in hyper-growth mode and we need a Marketing Campaign Manager to elevate our game in creating and managing successful marketing campaigns that generate new, retainable clients for our leading SaaS e-commerce platform. If pulling all the of the sales and marketing pieces together into a well-oiled machine and measuring the end-to-end results of your efforts is what gets you up in the morning, this is the place for you.
In this role, you will be responsible for designing, communicating, monitoring and continually improving cross-channel integrated marketing campaigns. Working with stakeholders across the business to come up with ideas and strategies, such as Product Marketing, Support, Sales and Product will be essential in the execution of each campaign. Deep understanding of customer behavior, fundamentals of sales and marketing psychology, strong grasp of ROI and analytics, and design and testing methodologies will be imperative.
Who you are:
- Bachelor’s degree in marketing, business, or related field required
- 3 years related work experience in building marketing programs or campaigns
- A successful track record of creating and implementing marketing campaigns that deliver measurable results
- Strong knowledge of Salesforce and Marketing automation tools (HubSpot, Marketo, etc.)
- Ability to influence and negotiate with internal stakeholders and third party vendors to achieve objectives
- Understanding of A/B Testing, Cohort Analysis, Funnel Analysis, Segmentation Analysis
- Excellent time management, decision-making, presentation, organizational and problem solving skills
- Extremely organized and highly motivated
- Flexibility to work in a rapidly changing environment
- Strong analytics and Excel Skills
- Strong experience and knowledge of Salesforce.com, Hubspot (or other marketing automation)
What you will do:
Create Entirely New Ways of Engaging Prospects and Clients
- Collaborate with product, marketing and sales teams to ideate campaigns that can win new clients in new segments, verticals or countries
- Creatively define & lead campaigns to drive near and long term revenue – including analysis of prospect and client data to inform campaign creation, increase conversion and identify key upsell/cross sell opportunities
- Develop, project manage and execute integrated marketing campaigns, from campaign conception through to creative development and fulfillment
- Ensure strong value based messaging, brand consistency and GoodGree core values across all communications
- Work with external and internal partners (e.g., designers, copywriters, marketing automation team, etc.) to ensure flawless campaign execution
- Jump in as a classic marketer to build an email, landing page or offer when needed
Empower Sales Teams with Leads & Tools to Close
- Work closely with sales and support teams to keep them informed and ensure they are aligned and enabled on campaign efforts
- Collaborate with Product Marketing & Training to ensure that tips, tricks and scripts are in the hands of the teams needed to drive optimal campaign conversion
- Maintain strong ties with sales to receive real time feedback on campaign results that could enhance campaign elements to improve quality or quantity of leads
Measure, Iterate and Communicate Stellar ROI Results
- Ensure marketing campaigns are designed to achieve measurable results
- Develop and disseminate campaign dashboards to highlight ROI, enabling further investment in winning campaigns and refinement of less optimal campaigns
- Analyze underperformers to identify opportunities for improvement and work cross-functionally to improve results
Contents Copywriter
Good Gree is looking for a seasoned Copywriter with a proven track record of producing persuasive concepts and content. The ideal candidate has experience in writing blogs, press releases, campaign copy, and headlines. The Marketing Copywriter should be comfortable writing for media on all platforms including digital, email, print and social media.
Responsibilities:
- Play an active role in developing marketing campaigns for clients with agency members
- Produce content for a number of media outlets and maintain consistent brand messaging across those platforms
- Compose a number of blogs based on independent research
- Create and maintain copy suites for a number of clients; articulate voice and tone based on guidelines
- Work directly and collaboratively with the art direction, design and strategy teams
- Ability to edit own work
Qualifications
3+ years of experience in a copywriting role (experience in advertising or marketing agency a plus)
BA/BS degree in English, Advertising or related field
Comfortable wearing many hats in this growing company and contributing to business development
Excellent command of the English language and grammar; excellent attention to detail
Ability to manage work and prioritize work load to meet deadlines
Strong collaboration, communication and interpersonal skills
Proven ability in SEO best practices